02 Santa's Hoppy Helpers

The starting point was the artwork of the beer, including Santa in the middle, and Helpers all around him, all of them holding hop.

Mikkeller wanted the hop to be central in some way, but other than that I got a lot of creative freedom.

I thought the Helpers had a good posture and sort of looked like ballerinas, so I figured they should dance. I also decided that the animation needed a little bit of a twist, so although the helpers come in as synchronised ballerinas, they don't dance as ballerinas once the music starts...

See the result below.